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CR Games

CR Games, founded in 2014 and headquartered in Manchester, UK, is an elite, high-performance in-house B2B software development studio wholly owned by the FTSE 100 global sports betting and gaming giant Entain plc. Originally established to power the premium digital pipelines and fixed-odds betting terminals (FOBTs) for iconic heritage brands like Coral and Ladbrokes, the studio excels at translating classic brick-and-mortar casino mathematics into mobile-responsive HTML5 assets. CR Games commands a formidable operational moat by blending high-volatility, Pub-style slot mechanics with sophisticated multi-tier bonus wheels and local progressive jackpots that capture unparalleled player retention. Its charting commercial portfolio is spearheaded by the industry-redefining European blockbuster franchise Big Banker™, alongside high-turnover staples such as Chase the Rainbow™. Backed by Entain’s expansive global regulatory licensing credentials—including the UKGC and Gibraltar Gaming Commission—CR Games continuously delivers immense transaction volume and exceptional player lifetime value (LTV) across premier tier-1 casino networks globally.